As the name implies, PHEDA Group is a colective group of people, businesses and companies with combined experience, different backgrounds and contributing history. The company’s starting point is to carry out profitable and healthy development projects, with 8-30 units per project, in areas of high demand and significant growth potential where travel time by train from central London does not exceed 1 hour. With this model, a comprehensive grasp of the major parts of our target market and the high demand for attractive housing for reasonable money is taken. Through this, we contribute to actively alleviate the widespread housing shortage in the UK and in addition, we remove project risk by not taking on large projects that can be complicated to handle in the event of unforeseen movements in the market. All of the projects we enter into are also secured with an alternative “refinance exit” where we can, without stress, remain in the projects and wait for the right position to sell while we can repay the bank loan and investor from the construction period in the project.